Coaches, Speakers, and Trainers: Monetize Your Expertise Through Online Courses and Products. 

If you want to create new, and recurring revenue streams from what you already know as a coach, speaker, or expert, simply reading this page could be one of the best investments you ever make.

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It's No Secret That The Most Successful Coaches, Speakers, and Thought Leaders Are Monetizing Their Expertise Online...

Maybe you’re in the same boat:

  1. You want to"productize" what you do with clients and projects
  2. You want to build multiple revenue streams through online courses, products, or high-ticket events that make money while you sleep
  3. You want to build a powerful brand based on your expertise
  4. You want to get featured on bigger podcasts, speaking invites, and media outlets
  5. You want to host high-level masterminds with "A-grade" students and clients
  6. You want to create a "flagship" framework where you are the go-to expert in your field
  7. You want to step up into “thought leader” status in your industry

It's true, the most successful coaches, speakers, and creators have "productized" their expertise. But doing that successfully requires more than just creating a product. You have to build a personal brand.

Your brand becomes a "personal media platform" that works for you while you sleep — it builds your tribe, creates new opportunities, generates fresh revenue streams, and scales your time and income so you can "graduate" from client work.

Isn't It Time You Moved From Just Doing "Client & Project" Work To Monetizing Courses & Products?

That's Why I'm Thrilled You Have An Interest In BRAND YOU.

I'm Mike Kim and I understand the desire you have to create fresh revenue streams, productize your expertise, and impact more people!

While my past clients include industry leaders like The John Maxwell Team, StoryBrand, Paul Martinelli, Suzanne Evans, Ray Edwards, Ken Davis & SCORRE, and Catalyst, I didn't want to keep doing client and project work forever.

My superpower is helping experts, influencers, and thought leaders market and monetize their message — and I believe anyone can do this as long as they are intentional and strategic about building a brand.

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Yes, It's Possible To Monetize Your Expertise Through Courses & Products — But First You Need To Become A BRAND.

Think about every "big name" expert, influencer, or thought leader you follow. They aren't known just for their content, expertise, or frameworks: they are PERSONAL BRANDS. In order to productize and monetize your expertise, there is a 7-step pathway:
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Each step is like a digit in a phone number: you can have the right digits but if you don't put them in the right order, you won't be dialed in. When a product "fails to launch" it is often because there is a breakdown in one. of the previous steps. Each step should build on the previous one. Otherwise:

  • If you build an online Platform with no Personal Story, you have no content or context for why your product or course exists.
  • If you haven't determined your Positioning, you won't know what kind of Product to create or who to create it for.
  • If you don't validate your course or product, you won't know how to Price it, how to Pitch it, or how to attract Partners who will promote (or sell) your stuff.

Common sense, right? Building my brand this way helped me "graduate" from client and project work to creating courses and products — allowing to make more money in less time and "leveling-up" my status. Allow me to give you one piece of advice:

It is better to be paid for your brains than for your hands.

You don't have to quit client and project work altogether. You DO need to scale your time, income, and impact by productizing your expertise. This is what you need to setup a happy, productive, and profitable life that hardly any coach, speaker, or creator ever creates for themselves or even understands. Introducing...

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Brand You is a 7-step marketing program to help coaches, speakers, and thought leaders monetize their expertise through online courses and products.

#1. Personal Story

People want to know your story when you’re a personal brand. Your story serves as the foundation for everything else in your brand and is the differentiator for why customers should invest with you.

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#2. Platform

Do not build on rented land! You need to setup a simple website which will serve as a minimal viable platform for your content, courses, and products.  

#3. Positioning

Positioning is about knowing where you sit in the market relative to others. Learn how to build your strategy around your competition’s weaknesses and create an opening for your product in the market. 

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#4. Product

Learn how to validate and create three different online products in under three hours each. The key to building a healthy expert business is creating multiple streams of income.

#5. Price

For most people, the recipe for pricing sounds like some exotic cocktail with equal parts of psychology, strategy, and bonuses stirred together with just enough math. Learn an exact method to set your prices in a way that reflects your true value.

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#6. Pitch

Learn proven selling and copywriting techniques that remove guesswork from your advertising. You’ll also discover how to write powerful headlines, increase the selling power of your promotions, and earn more engagement and inquiries.

#7. Partners

Discover how to attract "big fish" and get them to promote you. Includes templates from partner promotions that have resulted in multiple six-figures and have skyrocketed my email list and brand presence.

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Joseph Bojang

"This is the best course I've ever taken. Mike taught complete and complex ideas in an extremely easy way. It helped me go full-time in my own business –– it is gold!"

How Does Brand You Work?

All the course materials, downloads and instructions are provided in a member-only website. You’ll be able to follow along and learn at your own pace.

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Watch The Videos

Access professionally produced video sessions. Transcripts and audio files are also provided. 

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Use the Workbook

Track your progress and use proven templates for marketing campaigns and sales scripts.

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Join The Live Calls

Meet with my team and I while also building a network of other experts and entrepreneurs.

The Real-Life Story Of How I Went From Clients & Projects To Courses & Products...

If you feel stuck right now, I get it. Back in 2013 I was the CMO of a growing company just outside New York City earning six-figures a year, but felt trapped. Like everyone else I had bills to pay and family responsibilities. I didn't see how I could ever replace my day job income with a side-hustle. But I was hungry to learn and willing to try.

These are real pictures I took back in 2013 to remind myself that I wasn't as happy as my paycheck said I should be. I can laugh about it now but the frustration and pain was real. I can still feel it –– and that's why I can empathize with how you might feel right now, too.

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During those long commutes I would often think, "I just need a system that will help me make the leap. I'm willing to work hard, invest in myself, and learn –– I just need to know what to do and what order to do everything in! Someone tell me!"

There was ... no one.

All I saw were programs about building platforms, public speaking, A to Z podcasting, building tribes, launching products, writing books –– but none of this mattered because I was in the START-UP phase. All of those programs were for people who already had an audience, websites, or products. I was at ground zero.

Why wasn't there anyone who could piece all these random, loose parts together? You can't just start a blog and make money, you need to build an audience. You can’t just find speaking gigs when you have limited days off work and no one knows who you are.

I’m not slamming these programs. My point is that you are left on your own to figure how to piece it all together, and most people end up “Frankensteining” their business together with no clear strategy.

After a lot of trial and error, I figured out how to build a brand WHILE ALSO MONETIZING my expertise. I didn't need to do more –– I just needed to do a few things strategically. Over time, I built BOTH a six-figure freelance business AND a six-figure online business.

I became very intentional with how I presented myself online — and I was careful to position my products, services, and brands as befitting of someone who was in the C-suite.

On my first webinar, I pitched group coaching that I charged just $150.00 for (clearly I didn't understand "positioning"). The group sold out in minutes and I made enough money to pay that month’s mortgage in one hour — without having to do time-sucking freelance projects.

I was hooked! Once I finished that coaching program, I took the content and turned it into a video course.

But my work wasn’t done: I had to learn a host of new skills for online marketing, social media, launches, and sales copywriting.

Eventually I "graduated" from client work and now run my business from my laptop coaching, creating content, running paid masterminds, speaking at conferences, and hosting my own workshops — all because I built a brand.

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The framework I teach you in BRAND YOU is how I cracked the code. It's simple, logical, efficient, and lean. Ironically many of the same thought leaders who sell those courses hired me to fine-tune their marketing through my system.

Work is such a HUGE part of our lives that I've rarely met anyone who was fulfilled in life but unhappy at work. I believe we should all do work we love and believe in. My obsession is to help experts productize and monetize their expertise because when that happens, we create bigger impact.  

What drives me crazy is that there are great minds out there (perhaps you?) that get overlooked simply because they aren’t as good at marketing as others. This is why I created BRAND YOU. I want to even the playing field.

The credibility isn't in the teaching, the credibility is in the living. I have an amazing life and I believe a great life stems from living life on your own terms. If your definition of a great life means creating impact with your ideas and getting paid for it, then BRAND YOU can help you do exactly that.

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Real Students, Real Success:

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Matt Dobschuetz

I used Mike's forms and templates to land my first clients. Total return from the exercise: nearly $5000 –– and still selling!

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Val Brown

Guides you through an easy to follow, step-by-step process! It gave me new skills to go to the next level. A gamechanger!

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Bryan Buckley

Every suggestion has worked better than I ever imagined. Best course I've ever taken and the one I've recommended more than all the others!

You May Think, "It's Too Late For Me To Start" But It's Not And Here's Why:

Most people aren't systematically building a brand. They're just lobbing random content online hoping to attract a tribe of followers and buyers. No, you have to be intentional and strategic.

That means there's room for you. I've coached hundreds of personal brands from the start-up phase all the way up to 7-figure+ range and if you join BRAND YOU I've put together some incredible bonuses to give you that extra edge...

BONUS#1:

Live Recordings From Influence & Impact and Marketing Mastery Live ($500 value)

I've hosted several exclusive "behind-closed-doors" workshops for my highest-paying clients. I'm opening the vault to give you access to these incredibly valuable expert sessions:

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Earning Influence In An Age of Distraction, with Jeff Goins

Best-selling author Jeff Goins reveals how to "join a scene" of collaborators, grab the attention of mentors, and create work worth noticing.

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How To Live Your Most Magnificent Life, with Ray Edwards

When copywriter Ray Edwards was diagnosed with Parkinson's Disease, he started to live as a "reverse paranoid" –– and then grew his online business to 7-figures for the first time.

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How To Use Instagram 101, with Lauren Davis

Lauren Davis will show you the basics of using Instagram so you can use it to showcase your expertise and build relationships with prospects.

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Pricing Is Positioning, with Paul Klein

Paul Klein has been hired by global brands like Starbucks, Target, Walgreens, and Slack. Learn how to price based on his real-world consulting experience.

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Your First Funnel, with Liz Pineda

Get the exact roadmap Liz used to build an evergreen funnel for me that brought in $7000 within 30 days. You cannot afford to miss this session.

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Design 101, with Jason Clement

Jason Clement has designed for Cici’s Pizza, Cold Stone, Jiffy Lube, and has designed my online products and websites for the past 8 years. Learn how design helps you stand out.

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How To Turn Inspiration Into Big Ideas, with Daniela Nica

Daniela is the top public speaker in Romania and has built an online coaching empire. Discover how to turn inspiration into content ideas for explosive growth.

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How We Built A $1M Membership Site, with Jamal Miller

Jamal shares the highs and lows of what it takes to build a membership sites and gives us an unprecedented look at numbers, conversions, and how to keep retention. 

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BONUS #2:

How To Launch Your First Paid Business Mastermind Group  ($197 value) 

Starting a paid mastermind group was a total gamechanger. It scaled my time, income, and connections all in just a few hours per month.

Get access to my application questionnaires, sales pages, email promos, sales call scripts, meeting prompts, systems, and never-before-shared insights on how you can scale your influence, impact, and income through high-ticket business mastermind groups.

BONUS #3:

Twice-A-Month Coaching Calls Until July 2020 ($1000 value)

You’ll have access to me and other instructors for twice-a-month coaching calls until July 2020. The sooner you join, the more calls you have access to. Calls are held every 2nd and 4th Tuesday of the month, at 1pm ET / 12pm CT / 11am MT / 10am PT. All replays are posted inside the members area.

Most programs offer just one monthly call to support their members. We’re offering 2x the amount of calls because I am truly 100% ready to help you succeed. Want to get your questions answered, get feedback, glean additional insights, or make new connections? This is the place to do it.

Just Imagine The Joy Of Certain Income, From A Totally Reliable System That Feeds You A-Grade Buyers. 

That is what BRAND YOU can provide for you. There are two alternatives you face regarding your business:

  1. You can continue just doing client and project work VERSUS...
  2. Productizing. promoting, and monetizing your knowledge through a system that attracts buyers who come to you, PRE-DETERMINED to pay you.

That is the real decision you are facing. It’s not about whether you join BRAND YOU or not. The choice comes down to: Which way do you want to live as a business owner? (I would think this is a no-brainer.)

Most coaches, speakers, and experts neglect to build a BRAND. They lack a system that feeds them leads, buyers, and bigger opportunities. There's a night and day difference. 

So, What’s The Investment?

Normally this program sells for $1297, and as you can see from the testimonials on this page it is indeed worth that price. Because of the situation so many of us are in with the global pandemic, I've slashed the investment by a whopping $1000 off.

This offer won't last forever, and I want to make it easy for you to start creating new revenue streams at a minimal investment. For your convenience, there is a full-pay and payment plan option.

Pay In Full
$1297 $297


One-Time Payment

(Save 24% off total price!)

  • ​BRAND YOU 7-Step Program (7 modules, 13 sessions)
  • ​PDFs and copywriting templates for email and web copy
  • ​Access to Member Forum
  • ​Access to private Facebook Group
  • ​BONUS: Brand You Bootcamp Replays ($197 value)
  • ​BONUS: Live Session Replays from Marketing Mastery Live ($197 value)
  • ​BONUS: How To Launch Your First Paid Business Mastermind Group ($197 value)
  • ​BONUS: Bi-Weekly LIVE coaching calls until July 2020 ($1000 value)
REGISTER NOW »
(save 24%!)

4-Payment Plan
$497 $97


Four Payments

(Four Monthly Charges)

  • ​BRAND YOU 7-Step Program (7 modules, 13 sessions)
  • ​PDFs and copywriting templates for email and web copy
  • ​Access to Member Forum
  • ​Access to private Facebook Group
  • ​BONUS: Brand You Bootcamp Replays ($197 value)
  • ​BONUS: Live Session Replays from Marketing Mastery Live ($197 value)
  • ​BONUS: How To Launch Your First Paid Business Mastermind Group ($197 value)
  • ​BONUS: Bi-Weekly LIVE coaching calls until July 2020 ($1000 value)
REGISTER NOW »
(4-payment plan)

FAQ’S:

You’ve Got Questions, We’ve Got Answers

Before You Make Up Your Mind, A Warning: 

 

Let's face it, BRAND YOU is no ordinary program. Created, tested, and proven over and over again by everyone from side-hustle startups to multi-million dollar personal brand businesses, it may sound like the proverbial "magic pill" (but it isn't — there is no such thing).

Before you make up your mind, here are the downsides (yes, downsides) to taking this BRAND YOU:

First, while BRAND YOU works fast, it still takes some time and you need to have patience. For some (it's different for everyone), it could very well take a few months to validate, create, and monetize your first product.

Second, when you hear about the "7-steps to build a profitable personal brand", you may be tempted to think you will IMMEDIATELY attract a rabid tribe of followers who blow up your social media views and skyrocket your email list while you rake in five, six, or even 7-figures off a webinar or product launch. I can assure you that is NOT the case.

You can't just throw random content onto social media, tell people about a product, and think you're good to go. You still have to get proof of concept, dial in your marketing message, and build the systems and skills you need to promote your own stuff.

Finally, there's one small "side effect" you should be aware of.

In the first few sessions of the program, you may feel anxious, overwhelmed, and even frustrated. This is perfectly natural. It's simply your mind and emotions purging themselves of distractions while also learning a new way to re-package your ideas and message in a new way. Students often tell me, "I don't even know what I don't know" and that can be a bit disorienting at first.

Whatever the case, BRAND YOU is the exact system I've taught (and implemented behind closed doors) to help coaches, speakers, and creators package their message into online products and courses to the tune of six to seven figures.

If you can live with the above "drawbacks" then BRAND YOU may be right for you, too.

As always, time is short. If not now, when? Jump into BRAND YOU now and let's package and monetize your expertise through courses and products.

Pay In Full
$1297 $297


One-Time Payment

(Save 24% off total price!)

  • ​BRAND YOU 7-Step Program (7 modules, 13 sessions)
  • ​PDFs and copywriting templates for email and web copy
  • ​Access to Member Forum
  • ​Access to private Facebook Group
  • ​BONUS: Brand You Bootcamp Replays ($197 value)
  • ​BONUS: Live Session Replays from Marketing Mastery Live ($197 value)
  • ​BONUS: How To Launch Your First Paid Business Mastermind Group ($197 value)
  • ​BONUS: Bi-Weekly LIVE coaching calls until July 2020 ($1000 value)
REGISTER NOW »
(save 24%!)

4-Payment Plan
$497 $97


Four Payments

(Four Monthly Charges)

  • ​BRAND YOU 7-Step Program (7 modules, 13 sessions)
  • ​PDFs and copywriting templates for email and web copy
  • ​Access to Member Forum
  • ​Access to private Facebook Group
  • ​BONUS: Brand You Bootcamp Replays ($197 value)
  • ​BONUS: Live Session Replays from Marketing Mastery Live ($197 value)
  • ​BONUS: How To Launch Your First Paid Business Mastermind Group ($197 value)
  • ​BONUS: Bi-Weekly LIVE coaching calls until July 2020 ($1000 value)
REGISTER NOW »
(4-payment plan)